FORT COLLINS, Colo. – LEARFIELD, Colorado State’s longtime athletics multimedia rightsholder, appointed Ben Lucas standard supervisor for its neighborhood Rams Sports Attributes workforce committed to CSU.
Lucas returned to Fort Collins before this thirty day period, owning served practically a yr as normal manager for LEARFIELD’s Jackrabbit Sports activities Qualities crew at South Dakota Condition University. Lucas previously served seven several years as Rams Sporting activities Properties’ senior supervisor for enterprise improvement. He returned to the Colorado Point out-devoted house to think the typical supervisor place, representing his alma mater.
As Rams Sports Properties’ basic supervisor, Lucas will provide as the key LEARFIELD liaison associated to the in depth multimedia rights settlement and company lover platform. He will function intently with Director of Athletics Joe Parker and the whole athletics administration.
“We are thrilled to have Ben Lucas return to lead Ram Sports Houses,” Parker explained. “Ben has an unmatched enthusiasm in this house for Colorado Point out College and our athletic plans, and his potential to link and develop have confidence in with our company partners is integral to the advancement of our division.
Lucas has been with LEARFIELD 10 years and throughout that time has gained several awards for productive income initiatives. He also was named a 2020 “Northern Colorado 40 Less than 40” honoree by BizWest. Lucas’ to start with job with LEARFIELD was serving as an account executive with the company’s regional Bulldog Athletics Attributes at Fresno Point out. Prior to that, he worked four a long time as an account govt focusing on period and group ticket sales with the Denver Nuggets. Lucas is a 2007 Colorado Condition alumnus, earning a business enterprise administration diploma with an emphasis in promoting.
“Ben is a great leader, and an even superior individual, who is a perfect decision to oversee our romance with the Rams,” claimed LEARFIELD VP Multi-Media Rights Jeff Bolitho. “He was a stellar team member prior to, and we welcome him back as Rams Sports activities Properties’ GM with entire confidence he will choose up where by he still left off and provide fantastic treatment to our Colorado Point out associates.”
LEARFIELD is a major media and know-how services company in intercollegiate athletics. The company unlocks the price of sports activities for manufacturers and fans as a result of an omnichannel system with revolutionary material and commerce remedies. LEARFIELD’s companies includes licensing and multimedia sponsorship management publishing, audio, digital and social media details analytics ticketing, ticket income and expert concessions skills branding campus-vast organization and sponsorship development and venue technological innovation devices. Considering that 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.