Asian car brands take record US market share as GM and Ford plunge. Based on the new strategy tool “brandmark”, a cooperation of the RB Profiler and the “Typologie der Wünsche”, several aspects were investigated:The study identifies and describes six car customer types, each one with a specific values and needs set It analyses and visualizes Germanys most important car brands and shows their specific positioning within the market White spots in the market were found in the premium as well as in the volume segments – thus, established car manufacturers are likely to suffer great sales losses if new competitors find a way to close these gaps Finally, innovative brand strategies were outlined to show how OEMs could close these market gaps Interested.


If a car has a musty, old-fashioned aura surrounding it, it could turn off a would-be car buyer. As a general rule, the more appealing the car is, the stronger its sales. “Names like Ford, General Motors, Chrysler, Toyota and Porsche dominate our cars and the auto industry today. David Buick, who invented the overhead valve engine, founded the Buick Motor Car Co. He died in 1929 reportedly, unable to afford one of his cars. Durant kept the name for one of his company divisions and for the car, even though he worried that people might pronounce it “Boo-ick,” according to one author. Strangely enough, the man who practically created General Motors single-handedly never really liked the idea of a “Durant” car.

o The steam-powered cars produced at the turn of the 20th Century were called the Locomobile.

o David Buick, founder of the car company bearing his name, was an all-around mechanical genius who also received a patent for a lawn sprinkler. But he sold his stock in his Hupp Motor Car Company in 1911. Durant brought him into a new car-building venture in 1911, hoping to trade on his fame as an absolutely fearless race driver. Sales data shown is of top 20 selling cars and trucks as compiled by Autodata Corporation. The Henry Ford Company, which traded freely on Ford’s early fame as an inventor, fired him in 1902 “because he was spending all his time developing a race car, not a passenger car,” according to the Encyclopedia of American Business and Biography. Then he used the former aircraft company to launch his own line of luxury cars bearing the Lincoln name.


Brands have a high impact on people’s economic decisions. Brands can be defined as cultural-based symbols, which promise certain advantages of a product. brand, with its own models, badge and division. Brand-wide focus on performance alone does not ensure the vehicles are considered among the sportiest.

One of the most competitive markets in the world today is probably the auto industry with its many car brands competing fiercely against each other. Toyota, Ford top car brands in consumer perception. Dealer list is divided into categories based on car brands or the state names.