Situated at the Silverthorne Outlets’ Pink Village, LUE Outdoor is pictured on June 29, 2022.
Eliza Noe/Summit Everyday Information

Samantha Luegger enjoys the outside — so a lot so that she has dedicated her full business enterprise to connecting other out of doors enthusiasts with new makes. 

LUE Outdoors specializes in outside equipment, which includes gloves, drinking water bottles, snowboards and tenting meals. Previously this summer season, Luegger celebrated the grand opening of the shop’s brick-and-mortar site in the Red Village at the Retailers at Silverthorne. 

“We are psyched to get all these smaller makes in front of people today and demonstrate that modest businesses have items that individuals can know and appreciate,” Luegger stated. “There are small fellas breaking into the outdoor industry, and if other modest men do not support out, it is considerably more durable for them to mature.”



In the earlier, LUE Outdoor existed in an on-line-only structure. Luegger mentioned that originally, her company commenced by an ambassador and affiliate business enterprise, which is exactly where the retail outlet will get its identify.

Just like heading to a shopping mall with varying shops, LUE Outdoors launched people to varying firms at that time. When buyers clicked the links to go to the company’s site, it would go straight to the item that LUE Outside was selling. When the website even now has this aspect, the store now carries its have stock, which is even now created by the companies that Luegger associates with.



Then, earlier this yr, the retail store opened as the only pop-up retail store at the Bluebird Sector Meals Corridor. Luegger’s small business associates with other smaller outside gear producers to link prospects with smaller corporations, with most of them centered in the point out of Colorado. From a apparel brand name started by a mom in Montana to a chocolatier out of Denver that generates trail snacks for hikers, Luegger reported LUE Outdoors aims to develop mutual benefits from small organizations doing the job together. 

“We focus on the small fellas,” she claimed.

Luegger’s son also has his individual skateboard manufacturer highlighted in the shop, Unhinged Skateboards. Luegger said that no matter what brand names are currently being hosted at her store, she would like the community to be able to find new firms and love a assortment of compact entrepreneurs who hope to mature their firms.  

“We’ve had practically nothing but compliments,” Luegger said. “We even experienced some individuals that followed us around from Bluebird Industry, so that was awesome. Also, we have finished situations, fundraisers and things the place we give products and solutions for donations for the prizes, so which is also a way we hook up with the community.”

Topics #Best brand #Brand competition #outside brand #Pro branding #Quality branding