A steadfast teacher is said to be one of the early authors contributing to a person’s success. To celebrate the teachers who put their students first and motivate them to lead better lives, IDFC FIRST Bank partnered with Mirchi, to launch a heartfelt gratitude campaign for Teacher’s Day by sharing impactful stories of the special student-teacher relationships.
The campaign started with Mirchi Jocks, discussing the importance of teachers and their inspiring efforts toward students’ triumphs. The RJs invited listeners to share their heart-warming stories about the teachers who have inspired them to do better in their lives. The stories were then celebrated by the RJs, along with the teacher and the student, and amplified through radio promos and social media.
The second phase of the campaign went on to identify the most impactful stories, out of all the anecdotes received from listeners. The student-teacher pairs were then invited over to the Mirchi studios for a special celebration. All the teachers were escorted in luxury sedans, and the students welcomed their teachers in an emotional reunion.
After engaging in colorful celebrations, the student-teacher duo was invited into the recording studio for a quick chat with the RJs, followed by a photo-op to preserve the memory of the beautiful moments.
The final phase of the campaign was held on Teacher’s Day, September 5, when sound bytes from the conversations between the student-teacher pair and the RJs were played during a special segment of the morning show and videos of the entire campaign conducted across the cities of Delhi, Mumbai, Bengaluru, Jaipur, and Ahmedabad were uploaded to social media. Testimonial promos of students thanking their teachers for inspiring them as well as thanking IDFC FIRST Bank for the opportunity to share their message were aired on Mirchi radio stations. At the same time, RJs talked about the impactful campaign and reminisced stories of their own teachers during the show.
The campaign concluded with a grand video, showcasing the culmination of the Teacher’s Day celebrations across the five cities, which was uploaded on Mirchi’s National page, to spread the message of cherishing and celebrating the teachers that ‘Always Put You First.’
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