Linus Klumpner, Director of the Mozart Museums in Salzburg, concludes: “The online video remix formulated for the present-day Magnum marketing campaign is a resourceful example of how Mozart can be reinterpreted in the 21st century. ‘MOZART by MAGNUM’ joins a series of interesting collaborations between the model and up to date artists. I am delighted that the online video can now be shown to people from all over the planet as element of a special exhibition in Mozart’s Birthplace.”

The campaign operates throughout OOH in Salzburg, print, on the internet, and social media. Mozart’s followers can encounter the “MOZART by MAGNUM” exhibition by visiting the property wherever the maestro was born, delighting themselves with additional data about the composer’s enthusiasm for songs and like for ice product. Also, manufactured completely for this exhibition are a collection of posters that users can download and use as wallpapers for their mobiles.

But to start with, are you ready to embark on a mesmerizing journey with Mozart as your guide? Then click on engage in on the online video below… out?v=YMYGnhwiZQo


Client: Magnum

World Vice President Ice Cream, Unilever: Julien Barraux

World Model Director, Magnum: Ben Curtis

Category Director, Refreshment DACH: Wolfgang Fritz

Assistant Model Manager, Magnum DACH: Britta Seiffert


Company: LOLA MullenLowe

Executive Imaginative Director: Tomás Ostiglia

Managing Director: Tom Elliston

Inventive Directors: Kevin Cabuli, Jorge Zacher

Artwork Director: Diego Vieira, Yan Graller

Copywriter: German Rivera

Global Account Director: Oscar Fernandez-Baca, Flora Bell

Account Supervisor: Cristina Panea

Head of Output: Felipe Calviño

Producer: Jorge Saade, Diego Baltazar

Creation Firm: Proppa (Propaganda Producciones)

Government Producer: Pablo Martinez

Director: Martin Werner & Ralph Karam



Output Business: Remaining Frontier

Animation Studio: LeCube



Symphony n25 in Gm K.183 Wolfgang Amadeus Mozart


Preparations and generation: Pietranera-Sancho in HeyFolks Studio

Recorded with Malaga’s symphonic orchestra in Auditorio Centro Cultural MVA

Orquestra Director: Juan Pietranera

Blend: Felipe Guevara in Shut Studios



PR Agency, Austria: BuzzDriver – Jockel Weichert & Barbara Fuchs-Puchner

PR Agency, Germany: COR Berlin Kommunikation GmbH – Kristina Meie & Alexander Frohn


Occasion & Exhibition set up (Salzburg):

Celebration Company: Due to the fact Today – Alexander Klima


Worldwide Mozarteum Basis (Salzburg):

Rainer Heneis (CEO), Linus Klumpner (Director Mozart-Museums)

Topics #Best brand #Brand competition #outside brand #Pro branding #Quality branding