Did you know that “Oreo” is the 6th most popular identify folks give to black-and-white pets? You did not? Very well, that is understandable not even the brand name just after which these animals been given their names hasn’t been knowledgeable of this point up until eventually just a short while ago. In accordance to Rover.com, several pets proudly have on their names following the Mondelez-Worldwide-owned cookie brand, OREO. Regretably, not many of the Dubai-based mostly Oreos are fortunate ample to are living with their people for the rest of their life.

Forward of the Worldwide Homeless Animals’ Day (August 20), OREO steps in to sweeten the destiny of these furry beings in the UAE (as effectively as the kinds which are not known as Oreo), hoping that it can assistance these four-legged buddies locate their endlessly mom and dad. Teaming up with creative company Saatchi & Saatchi MEA and in partnership with two of the premier pet rescues in the location — K9 Buddies and Yanni Animal Welfare — the firm launches the “Oreo & Friends” initiative.

“When we recognized so lots of pets are named Oreo, we realized we experienced to discover a way to give again. Partnering with two of the most significant rescues in the area has been an honor and we simply cannot wait to enable some animals come across the permanently property they ought to have,” points out Ilona Morozova, Advertising Manager, Biscuits at Mondelez Intercontinental, MENA.

The COVID-19 pandemic compelled people today to stay indoors. With their routines being disrupted, several turned to animals to find consolation. Sadly, after the globe emerged from the pandemic and men and women started to get back again to their ordinary practices, the selection of deserted pets in the UAE increased. Nevertheless, OREO’s playful spirit guides the model into a artistic struggle against this phenomenon, tackling this crisis working with its packaging.

“In a region so intensely populated by expats, pet abandonment is a genuine problem as persons frequently leave Dubai instantly for new careers and visa motives,” provides Sebastien Boutebel, Chief Imaginative Officer, Saatchi & Saatchi. “The information is full of stories of animal neglect. So, when we listened to that a great deal of black-and-white animals named immediately after the beloved OREO cookie were coming up for adoption, we have been inspired to launch ‘Oreo & Friends’.”

The brand’s packaging is quickly recognizable, thanks to the iconic trademark blue which is printed on to it. However, for this marketing campaign, OREO ditched the iconic blue shade, replacing it with a monochromatic color palette. It even adjusted the form of the packaging so that it resembles 3 animal kennels — for dogs, cats, and bunnies. The range is offered as a constrained version and is presently sold on InstaShop. Moreover, a microsite has been created to guidance more the initiative, wherever persons are invited to discover the pets available for adoption and apply to convert them into new members of the spouse and children.

“We have so many pretty adoptable canines and we’re normally seeking for new approaches to arrive at probable proprietors. It is been incredible partnering with OREO to assistance animals obtain a household for everyday living,” suggests Solange Bornand, Manager, K9 Friends.

With the “Oreo & Friends” marketing campaign, the cookie organization reveals that it stays devoted to its brand name positioning, “Stay Playful,” which has now develop into “Bring household playful. Bring dwelling Oreo.” Gautam Wadher, Govt Creative Director, Saatchi & Saatchi Dubai, additional describes: “This initiative is playful and real to OREO’s spirit. But the intent is significant. Operating right with two pet rescues, we have made the animals who are up for adoption the stars of all our conversation.”

In its mission to assistance as a lot of pets as feasible obtain a new dwelling and to also honor International Homeless Animals’ Day, OREO has vowed to adjust all social written content from products to animals. This way, the manufacturer hopes that will draw people’s focus to how adorable these adoptable animals are.

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