Commenting on the initiative, The Shoe Surgeon, explains: “Partnering with Heineken® for their new beer was a exciting obstacle. We both share a passion for innovation and pushing boundaries and created a structure to mirror that. The shoe not only embodies the energy of Heineken® Silver but practically carries it. I can’t say I have ever built a sneaker that consists of precise beer prior to.”

“At Heineken®, we have usually embraced change. The start of Heineken® Silver is testomony to this, and the confined-edition Heinekicks are a manifestation of Heineken®’s constant pursuit of innovation. The Shoe Surgeon’s eyesight of “Walking on Beer” doesn’t just present a new way to love the Unexpectedly Clean Heineken® Silver working experience it sends the message that an open up head is the critical to seizing life’s choices. We’re thrilled to be bringing Heinekicks to Singapore and we hope this inspires people to embrace clean views and spark new connections,” concludes Gerald Yeo, Marketing Director at Asia Pacific Breweries Singapore.

Out of the 32 pairs of Heinekicks the manufacturer created following the start of its Silver lager, 7 are scheduled to fall in Singapore in the fourth quarter of 2022.

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Client: Heineken

World-wide Senior Director Heineken® Brand: Bram Westenbrink

Heineken® APAC Model Director: Rajeev Sathyesh

World wide Communication Director Heineken® Model: Daniela Iebba

International Communication Supervisor Heineken® Brand name: Tanya Lubis

Heineken® International Digital Improvement Supervisor: Pearly Lim Mei Sze

Senior Brand name Manager Heineken® Vietnam: Nguyen Ngoc Han

Heineken® International PR Guide: Jonathan O’Lone


Companies: Le Pub // BBH Singapore


World Main Innovative Officer Publicis WW: Bruno Bertelli


BBH Singapore Innovative team

Chief Inventive Officer: Sascha Kuntze

Team Artistic Directors: Gaston Soto, Nikhil Panjwani

Affiliate Resourceful Administrators: Adeline Siow, Kenneth Foo

Le Pub Global Inventive Crew

Govt Creative Director: Cyril Louis

International Coordination Resourceful Director: Man Lewis

Affiliate Creative Director Publicis Italy: Livio Gerosa


BBH Singapore Account team

Company Director: Manavi Sharma

Account Director: Andy Norris

Account Supervisor: Crystal Bathroom

Le Pub World wide Account Team

Basic Manager Publicis Italy: David Pagnoni

World Senior Account Director: Francesca Baldrighi



BBH Method Workforce: Tom Hargreaves, Gwen Lee

Le Pub World System Director: James Moore


BBH Singapore Production

Head of Production: Wendi Chong

Head of Functions: Eddie Jackson

Electronic Imaging: Sally Liu

3D Generation Companion: Pleid St.

Digital Senior Artwork Director: Nico Tangara

Design & Shoe Manufacturing Husband or wife: The Shoe Surgeon

Topics #Best brand #Brand competition #outside brand #Pro branding #Quality branding